The company was founded by Nick Woodman in 2002. Woodman started the company following a 2002 surf trip to Australia in which he was hoping to capture quality action photos of his surfing, but could not because amateur photographers could not get close enough, or obtain quality equipment at reasonable prices. His desire for a camera system that could capture the professional angles inspired the 'GoPro' name.
Woodman initially raised a portion of the money for his company by selling bead and shell belts for under US $20 out of his VW van and later, fashionable camera straps. He also received over $230,000 in investment from his parents